Boomer StrataGEMS™

Boomer StrataGEMS™ ─── Custom Research Services


Strategic Consulting


Qualitative Services

• Focus Group (offline or online) – design, moderation, analysis
• Full groups (8-10 participants)
• Dyads (2 per group), Triads (3 per group) or any custom-sized group required
• Ideation sessions
• In-Depth Interviews (offline or online) – design, moderation/interviewing, analysis
• “Mystery” Shopper programs
• Ethnographic programs

Quantitative Services

• Basic Attitude and Usage (A&U) for products/services
• Concept testing
• Market sizing, market positioning, volumetrics
• Segmentation analysis
• Media analysis (TV, print, direct mail, radio, online), including media mix modeling
• Branding and brand equity
• Product Naming/testing