BA|Opinion Exchange™ ─ a new Polling App ─ Brings New Insights and Revenue to Boomer and Senior-focused Blogs, Websites, and Social Networking Portals
Boomer Authority™ is now bringing new revenue and consumer insights to members of our association. Through a partnership with CivicScience Inc, the leading online polling and data-exchange company, the BA|OpinonExchange™ enables Publishers to Gather, Optimize, and Monetize polling data from their audience.
HERE’S HOW IT WORKS
The BA|OpinionExchange™ can be integrated with polls already running on your site or e-newsletter. If your site does not currently feature a polling application, you can easily download a lightweight ‘widget’ ─ which the size will be customized to fit your website.
A three-question poll is delivered to your readers/browsers every time they visit your site. Questions are generated from an approved queue of Boomer and Senior-related current events, consumer brands, and profile questions. As a Publisher you can also add one question of your own on a daily basis, if you choose to do so.
Test drive the BA|Opinion Exchange™ at GRI Home Page
REAL-TIME USER INSIGHTS
The BA|Opinion Exchange™ produces a stream of real-time audience data for publishers and their advertisers. An intuitive data management and analysis platform allows publishers to search, query, and cross-tabulate user response data. Visitors to your site are segmented by up to 54 key demographics and profile traits.
A NEW REVENUE STREAM WHILE YOU’RE SLEEPING
By participating in the BA|OpinionExchange™, your response data can be included in syndicated marketing research reports developed and sold to third-party customers. These customers may also, from time to time, wish to deliver custom poll questions to all or some of your site audience for a fee (*No questions or other content will ever appear on a site without expressed approval). Through its agreement with BA, CivicScience will sell and manage customer transactions and, most importantly, compensates Publishers for revenue derived from its audience.
There are no upfront costs for Boomer Authority™ members to participate in this research and revenue-generating opportunity. Getting started is easy! Just complete the brief Registration and Information Form.
A Civic Science representative will get in touch with you shortly thereafter to address questions and customize a widget for your site.
The BA|Opinion Exchange™ is a game-changer - - likely to forever change how research about the 50+ demographic is gathered, optimized, and monetized.
