The BA|Opinion Exchange™
Changing the way information is gathered and optimized to keep Advertising Agencies, Marketing/PR Firms, and Brands on the cutting edge of Boomer consumer attitudes.
Do you know how your current advertising campaign is working today? Do you know if your nearest competitors are gaining right now? We do.
We give you a non-stop view of your brand and your competitors.
Ask critical questions to your most important target audience - 50+ baby Boomer and Beyond.
Maybe the public perception of your brand won’t change anytime soon. Maybe your competitors will never gain on you or lure your customers away. But, if they do, can you really afford to be the last one to know?
The BA|Opinion Exchange™ - - a collaboration between Boomer Authority™ Association and CivicScience, Inc. - - provides Advertising Agencies, Marketing/PR Firms and Brands with real-time attitudinal data about the hardest-to-reach consumers at an affordable price. Through short polls delivered across our digital Boomer-centirc Publishers Network every day, we maximize participation and eliminate respondent fatigue. And, through our suite of online products, we make data available to you 24/7 on-demand whenever you need it.
Daily Brand Index (Available beginning January 2011)
The BA|Opinion Exchange™ is tracking the perception of hundreds of consumer brands and products every day. Through our Daily Brand Index, you can measure the immediate impact of your latest ad campaign or bad PR incident. You can follow the progress of your competitors and partners in real-time. And you can do it all in a reliable, automated way.
Daily Brand Index subscriptions are available in all shapes and sizes. Subscribe to just your brand’s data or track all the players in your industry. Customize your Daily Brand Index and follow only the companies that are most important to you.
For more information, contact Martin Diano, CEO - Boomer Authority ™Association
